Sprite | Good to be King
Sprite wanted to celebrate LeBron’s first home game with his new team, the LA Lakers.
LA Live Takeover
Leading up to LeBron’s first home game, Sprite took over the ad space outside of his new court in LA Live with a bold new set of colors.
We changed the classic green of Sprite to purple and gold for one day only to celebrate our #1 star going to L.A.
Activating on Social
It’s a small change, but by coordinating our digital OOH billboards, social channels, and limited run of cans to all turn purple and gold at the same time, we made a big impact and created even more buzz around LeBron’s new team.
In preparation for the big game, KO:OP collaborated with the Social Center to utilize the OOH assets across social media. A library of animated gifs were ready to post in real time to stay active in the conversation.
Real Time Content
Credit: Social Center
LA Live Takeover
After the one day of gold and purple, Sprite returned to their brand colors for the remainder of their media buy.
Retail / Point of Sale
standee, merchandizer, window poster, static cling
