Snapdragon | Drawn Together

To demonstrate what’s possible with Snapdragon powered smartwatches, we brought together a GPS artist, a fitness influencer, and a Snapdragon tech enthusiast, to collaborate on a GPS art activation.

From fashion to function, Smartwatches powered by Snapdragon enable the extraordinary.

To show this, we created a first-ever GPS art collaboration, with all the different pieces coming together with Snapdragon.

Welcome to the world of GPS art and to our collaborative spin on coming together to create some city-sized artwork with three collaborators and their Snapdragon Wear. 

How it Worked

Our three collaborators set out– either on foot or scooter – to create ⅓ of the artwork, receiving guidance from their smartwatches along the way.

We followed the paths of our three collaborators using the GPS-enabled trackable technology, as well as their heart rates, elevation and calories burned .

Technically, we had a fourth collaborator, Huckleberry.

Knowing our “Insider” audience loves the insider scoop, we created a behind-the-scenes hero video revealing how the activation came together, beginning to end.

We shared content about the collective story, as well as individual features, including product give-a-ways with activation-based trivia.

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