Multiply the Cards
To create buzz and drive social media engagement around the North Carolina Lottery scratch offs, Multiply The Cash, we called on a professional card stacker to host a unique Facebook live event: Multiply The Cards.
Social Activation
Over the course of the event, our card stacker built a massive card tower replica of North Carolina's famous Cape Hatteras Lighthouse, one scratch off playing card at a time. We connected with viewers by posting real-time trivia questions, fun facts, and rewarded engagement with multiple drawing periods where viewers could win prizes.
