Multiply the Cards
To create buzz around the Multiply The Cash scratch offs and drive engagement with their social media audience, The North Carolina Lottery called on a professional card stacker to host a unique Facebook live event: Multiply The Cards.
Social Activation
Over the course of the event, our card stacker built a massive card tower replica of North Carolina's famous Cape Hatteras Lighthouse, one scratch off at a time. We connected with viewers by posting trivia questions, fun facts, and rewarded engagement with multiple drawing periods where viewers could win prizes.
